Effective Direct Marketing for Alternative Health Practices
Attract Interest Educate Engage Get a response
This is the sequence an alternative health care practice needs to follow if it wants to get new patients through marketing. The American public has been educated into short visits to a conventional doctor and prescriptions paid for by insurance. You are going to have to educate them on the benefits of natural, integrative or functional medicine.
You have to get the people in your community’s attention first; get them interested enough to read your marketing material, and once educated, engaged enough to call or email your office.
We can do all of this for you in one marketing program, our Custom Magazine Direct Marketing Program
How Does It Work?
In brief, we create a magazine that features your practice and doctor(s) that is completely custom and unique to you. We feature your top services and use imagery and copy (text) that is designed to interest, engage and create a response to your office. We use market research and surveys to find out how exactly to design your magazine so you’ll get optimum response. We find out who are your best target audiences and create a custom distribution plan.
We’ve been doing this since 2007, and it’s the most successful program we have ever used for health care practitioners. In particular, it provides everything that is needed to successfully market an alternative health care practice.
Affordable with easy payments
Over the years, we have streamlined the program to make it as affordable as possible for health care practitioners. Although our program includes market research and surveys, a professional photoshoot, custom writing and design, it doesn’t cost much more than a postcard or brochure campaign. We provide zero-interest payment plans and finance advice.
Read on to learn more about our program…
Our Custom Magazine Program:
Targets the exact audience you want to reach
We can fine-tune the demographics of your target audiences down to the neighborhood block. We can select by age, income, ethnicity and more. Your magazine will go right into their mailboxes, and as the magazine is big and attractive, it has a high probably of being read. You can directly reach all your target audiences without having to rely on them finding you on the internet.
Reaches people who are your target audience, but who will not look for you on Google or find you on Facebook
Many of your target audience are not looking online or are not active on Facebook. This includes:
- Seniors and the elderly.
- People, who although they are frustrated with their health condition and lack of results with conventional medicine, don’t know where to turn.
- People interested in natural or alternative medicine but don’t know about your practice and its benefits.
- People who would be interested in receiving preventive or antiaging medicine, or in improving their immune system, but are unaware of the benefits of an alternative doctor.
With the magazine distribution, we can reach them right in their homes. In addition, our custom magazines have a long shelf life: people hang onto them until they make up their mind to act, or for when they need a good doctor.
There is a huge passive market for integrative, functional and natural medicine, and we can help you tap into it.
Utilizes economical methods of distribution
Our cost for mailing each magazine is a fraction of first-class mail, keeping our program affordable.
Is based on market research and surveys
This is essential! Marketing only works if you understand the marketplace, your geographic location and demographics and understand what’s in the minds of your target audiences.
Doing market research and surveys can be the difference between making many thousands of dollars and losing many thousands of dollars. We are highly experienced in market research. In fact, our company began as a market research and survey company, servicing multi-billion-dollar corporations and startups.
Educates the reader in the benefits of your practice and treatments
We write engaging copy and complement it with interesting illustrations and imagery. We use market research and surveys to craft the copy and pick the imagery.
We can take your reader from a passing interest to enthusiasm about your services!
Has sufficient space to educate the reader and get your message across.
The magazine provides enough space to educate and engage its readers. We make them with 12 to 24 pages. A good average for an integrative or natural medicine practice is 16. This gives you enough room to really make your point.
Postcards and small brochures don’t provide the space needed to interest, educate, engage and create a desire to make an appointment with your practice.
Has the authority and feel of a commercial magazine
Our 12- to 24-page, four-color glossy magazines look and feel like commercial magazines. People are impressed when they get the magazine and take the information inside seriously. The format of the magazine is bright and engaging and encourages people to contact the office.
Puts the reader right into your practice
One of the most important things you want to achieve with your marketing is for your target audiences to have familiarity and affinity for your practice. Part of the Custom Magazine Program is a professional, scripted photo shoot. We include photos of the doctor, the practice, the doctor with patients and testimonials with photos. As a result, the reader feels that he or she knows and can trust the practice.
Free Marketing Consultation
Talk with one of our expert marketers and find out how we can help you. We’ll do an evaluation of your practice, location and current marketing and give you advice on what marketing will work best for you. Learn more about our Custom Magazine Program and get any questions answered.
Call 855-486-2410 or click here to schedule online.